Archive | February, 2010

Measuring digital: PRCA presentation

Measuring digital: PRCA presentation

February 22, 2010 in measurement

The PRCA invited me to give a short presentation for one of its series of ‘Expert Briefings’ yesterday, this time on measuring digital, hosted by Ketchum Pleon. Up in the firing line with me were Fernando Rizo, head of digital at Ketchum Pleon, and Kristin Wadge, a director at Metrica. Although the three of us [...]

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Safer Internet Day 2010: “Think B4 U post!”

February 9, 2010 in online, social media

The topic for Safer Internet Day this year is “Think B4 U post!” Even adults who like to think of themselves as internet savvy make the occasional gaff over the internet. From sending a furious email to a colleague, to posting a TMI update on a social networking site, many people have done it (as [...]

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