Archive | October, 2010

Social isn’t just about media

  One of the most interesting things about eConsultancy’s JUMP event earlier this month was the repeated idea that what social media has done is to take a lot of communications offline, that start online. People are inherently social animals – which is why we want to share experiences, thoughts, ideas and random trivia with […]

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Disclaimer: The views expressed below are mine…all mine…

If you just got home from a very bad shopping trip and decided, in your fury, to tweet something disparaging about your local budget supermarket, would you expect said supermarket to contact the top executives at your place of work to complain about you? Of course not! But, that’s what the PR team of one […]

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