Archive | December, 2010

Who creates social media strategy?

There’s a piece of ‘who owns social media’ research reported on PR Week, the results of which are, apparently, ‘relatively staggering’ (no, I’m not sure, either). The research, conducted by Wildfire PR, looks at who in-house marketers think should be responsible for their social media strategy. Now I should say here that I think the [...]

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2010: the year of protest?

You’d think that voters would be used to politicians making promises that they do not, or can not, abide by once in office. Ah, well, maybe so – but students are a different thing altogether. Young, optimistic, unsullied by the pervasive cynicism that creeps in once you’ve been taken in  by people you voted for [...]

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