This week, the PRCA organised a panel debate on the future of agencies, held at Hill & Knowlton in Soho Square. (The first obvious observation by many was that if the future of the PR looks anything like the panel, it’s white, middle class and male. Plus ça change.) It was an interesting discussion. The [...]
It takes many different factors to create, shape and promote a brand identity which will resonate with businesses and consumers. Brand name and reputation is becoming increasingly important when it comes to consumer purchasing decisions. GroupM and comScore have just released a study which shows that not only do 30 per cent of consumers use [...]
