Archive | May, 2011

The case against jargon

Please sit back and relax as I populate this blog with mission critical learning that I have gleaned while contracting keyboard plague in the name of both owning, and indeed actioning my core deliverables. During a recent virtualized coming to Jesus meeting I was pinged a link which offered up a list of popular PR […]

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Why corporate mud-slinging doesn’t make for good PR

Digging up dirt on competitors is rarely a good move, and this was beautifully illustrated with reports today that Facebook hired PR firm Burson-Marsteller to place negative stories about Google. There are so many reasons that this was a bad idea. It casts Facebook in a pretty murky light, of course. It smacks of the […]

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