Oh brands. Why do some of you have to be so…crass? Okay, I get it, you want to be seen as human, engaged and involved in the latest social media trending hastag, but really, lets stop with the selling and start trying to have conversations, which is, after all what social media is supposed [...]
I’ve been on Google+ for a short time now and I have to say I’ve found it hard to fit in working out why I need it more than (or as well as) Twitter / Facebook, at the moment. But I can see that it has some great advantages over Facebook: the ability to group [...]
As the world waits for News International to take some responsibility for the appalling story that the News of the World (NOTW) allegedly hacked into Milly Dowler’s answerphone, an interesting reputational issue is unfolding for the brands that advertise in NOTW. A campaign has sprung up on Twitter, encouraging people to tweet brands (among them [...]
