Once a brand has made a very public error of judgement there’s no way back. It happened, people noticed. The brand has to understand why people were offended, apologise, learn from the mistake and move on. As we saw in January, some brands resort to denial (by, for example, deleting all critical comments from their [...]
I’ve had a few very interesting meetings recently with a number of early-stage businesses, operating in fast-growth markets. The really positive thing for me is that they all really believe in the value of PR, and in what PR can do for early-stage or start-up businesses. PR can support fast growth businesses You read [...]
