Carrot Communications - Brand Implementation

Brand Implementation

Once we’ve created a new brand for you, the final step is our Brand Implementation service. It provides you with a framework specific to your organisation, which will ensure your brand creates the biggest impact possible.

The Brand Implementation service is arguably the most important step of all. After all, there’s little point of a compelling new brand if you don’t know how best to implement it and derive the most value from it.

This is where Carrot Advisory is different from every other branding consultancy. Drawing on extensive communications experience, not only will we create a new brand for your organisation, we’ll devise a pragmatic framework for its consistent and effective delivery. After investing resources in to a new brand, it is crucial to ensure this investment benefits every department in your organisation. Carrot Advisory will execute for you this often overlooked aspect of branding.

Communicating your brand values

For example, we will implement your brand across all of your sales, marketing and communications collateral. Arguably the most important of these is your organisation’s website, as this is the first point of contact with your organisation for many recruits and prospective customers.

As part of our Brand Implementation service, we can build your organisation a new website (or amend your existing one, if you prefer) that visually encapsulates your new brand. What’s more, our commercial copywriter will draft new copy for the site, ensuring it’s written in a tone that’s engaging and consistent. After all, there is little point having an impressive new website if it is not complemented by copy that reflects your organisation’s messages and brand attributes.

We will also design and draft your organisation’s sales presentations, case studies and any other collateral used in your sales and marketing process. All of which will communicate your organisation’s brand values.

Internal communications strategy

As part of the Brand Implementation service, we will also devise for you an internal communications strategy. It is crucial that your organisation has an internal communications structure in place that can quickly and effectively inform your employees about the new brand and associated messages, so that everyone in the organisation is communicating the same thing. Only then will your organisation be perceived in the way you want it to be perceived.

Finally, we will draft an external communications strategy that will alert your partners and existing customers to your new brand and detail what benefits it will bring to them. The external communications strategy will also greatly assist your organisation’s sales team by making your brand as visible as possible to potential customers.