Copywriting
Copywriting

Great copy is at the heart of any PR or social communications campaign. We work with a number of professional copywriters to produce clear, jargon-free copy for a wide range of content, including: brochures; white papers; case studies; articles; sales emails; blogs; websites; press releases; social media content; and presentations.

We write for all media, including social and digital channels, and for both business and consumer audiences. Because we’re already working with clients on their messaging, we are able to write copy that conveys the brand’s messages in a way that is relevant to each audience group. It also reflects the voice and personality of the company we’re writing for.

Good copywriting should provoke a response from your audience, whether that’s commenting on a blog, sharing a white paper between colleagues, or searching for your brand online. These days writing a great headline means writing one that can be shared over Twitter (in less than 140 characters), over email (in an attention-grabbing subject line) or on Facebook. We take all channels into consideration, and all our copy is search-engine friendly.

“The white papers Carrot has produced for us are consistently of a very high standard and generate great feedback. Our clients and new prospects regularly tell us that they are written in a way that is clear and easy to understand while at the same time very engaging. Also, because we are always involved in the process, the white papers capture the voice of eModeration.” Tamara Littleton, CEO, eModeration