Carrot was short listed for the UK Technology PR Campaign of the Year award at CNET 2007 for our work with content moderation specialists eModeration.
Carrot was tasked with creating a short (two-month) public relations campaign on a limited project budget (a one-off project fee of £5000) that would attract the attention of those responsible for moderating user generated content on websites – namely, marketing and web decision makers within large consumer-facing companies (particularly retail).
Our objectives were clear: to raise awareness of the importance of professional moderation on websites that included User Generated Content; and to help generate sales leads for eModeration.
For a total budget of £5,000, the campaign generated an increase in incoming sales leads for eModeration of 30 per cent.
Page loads for the website were up from 2,391 in January (before the campaign start) to a peak of 3,493 in April (following the campaign).
Coverage was achieved on: BBC.co.uk, Net Imperative, Internet Retailing.net, Media Week, Computing online, IT Week, VNU, mad.co.uk, the Retail Bulletin; blog sites: Techscape, best engaging communities, Snow Patrol, IT Week blog, software.com, Greenblog, and Centopeia.
“Carrot Communications was exceptionally skilled at getting the right information to the right people at exactly the right time. By the suburb timing of the release of our whitepaper, "Six Techniques for Safer User Generated Content Campaigns" they were able to sell in the information to journalists with apparent ease. They helped us tailor the information to a very specific audience and combined with an excellent knowledge of our business the response was excellent.�?
Tamara Littleton, CEO eModeration