Carrot News
06 December 2011: Our day at Media Pro
We had a great time at November’s Media Pro expo, where @tlittleton and @katehartley dished out some advice on how to manage a social media crisis in a joint presentation: When Social Media Bites Back’ on the second day of the event. The presentation gave an overview of recent crises that have played out over social media, and advised businesses on the appropriate responses.
For more details about the services we offer see ‘Crisis Planning and Management for Social Media’
For a guide on how to handle a crisis when it hits, see our white paper on managing a social media crisis can be downloaded here.
01 November 2011: Carrot Communication’s MD, Kate Hartley will be presenting at the Media Pro Expo on 2nd November 2011. Kate and eModeration’s Tamara Littleton will be discussing how brands can manage a social media crisis. The presentation will be held in the social media lounge between 13:45 and 14:10.
Why not swing by the eModeration stand (Social P9) to chat to someone from the team and bag yourself a retro sweetie? It would be fantastic to see you there.
28 September 2011: Our latest blog post – which discussed how social media has the power to make us all opinion formers – was featured on the brilliant Social Media Today.
30 June 2011: We attended the Crisis Management: cause, effect, recovery conference, organised by the lovely people at CorpComms magazine last week (23 June). It had one of the best speaker line ups I’ve seen recently, and you can read about it on our blog, which CorpComms also ran on its site. Thanks to the team there for a great day.
eModeration and Carrot Communications launch social media crisis management service
We’ve got together with social media management agency, eModeration, to launch a new social media crisis management service for brands.
The service covers three main areas:
- Social media crisis process audit, gap analysis and action plan
- Crisis preparation package, including issues identification, response processes and infrastructure planning, scenario planning and crisis workshops
- Full social media crisis simulation (run ‘as live’ using simulated social media software) and rehearsals
In the same way that social media is now part of the vast majority of marketing campaigns, it is also an important part of crisis and reputation management plans. The new service from eModeration and Carrot Communications is designed to ensure that social media is built firmly into crisis plans, and not added as an afterthought. The service tests existing systems and processes, and works with brands to develop crisis plans, infrastructure and processes that include social media at their core. Crisis simulation exercises are run on closed systems ‘as live’, fielded by a team of eModeration’s expert community managers, to demonstrate how an issue unfolds over platforms such as Facebook, Twitter, blogs and forums.
As eModeration’s CEO Tamara Littleton says: “When a crisis hits, the community managers are at the frontline of it. They have to respond quickly and effectively from within the communities. Community managers must be prepared and trained to act on the brand’s behalf, and not caught unawares.”
For information on social media crisis planning, see our jointly-written paper on the subject. For more details of the social media crisis planning service, please see www.emoderation.com/services/crisis-management. For insights, information and commentary on current social media crisis issues, visit the eModeration and Carrot crisis management blog: www.bunkerbriefing.com.
Keep Connected