Using specialists to deliver the goods
We work with specialists across different disciplines to get the best results: copywriters, industry experts, media and blogger relations specialists, web designers, and customer insight researchers.
This approach generates solid benefits for our clients – we help companies enter new markets; launch new products; raise funding; forge strategic partnerships and alliances; and aid recruitment and growth.
Meet the team
Kate is the managing director of Carrot Communications. She’s worked in the PR and communications business for longer than she cares to remember, across a fairly wide range of business-to-business, technology, corporate and consumer companies, including P&O, Nestle, Atos Origin, Overture, Omniture, Efficient Frontier, Kaspersky and SeaWorld.
She is particularly interested in how brands can start conversations and create relationships with customers, and blogs about the subject over at OfSpin, Carrot Communication’s blog. She is also part of the PRCA’s digital steering committee, the aim of which is to promote best practice across the PR industry.
Kate left global agency life in 2000 to be part of Carrot Communications. Campaigns she’s been involved with since include the acquisitions of KPMG Consulting and then SchlumbergerSema by Atos Origin; the rebrand of Overture from GoTo before its buy-out by Yahoo! for $1.6 bn; Kaspersky Lab’s ‘crimeware’ campaign; promotion of Atos Origin’s involvement in the Olympic Games, arguably the most visible event in the world; launching BlackSpider Technologies into the UK market; the European launch of the fastest-growing web analytics company in the world, Omniture (purchased by Adobe for $1.8bn); the launch of a Social Media Reputation index of the biggest brands in the world, for social media agency, Yomego; thought leadership campaigns for social media management agency, eModeration, and global performance marketing company, Efficient Frontier (up to its sale to Adobe in 2012); and the launch of mobile payments company, paythru.
Before joining Carrot Communications, Kate headed the travel and leisure division of Shandwick. She trained at Edelman London.
Gemma has worked with Carrot Communications for six years and is a full-time copywriter and researcher.
She is an experienced writer of news, by-lined articles, thought leadership papers, blog posts, newsletters, sales emails and web copy, and she contributes to various industry blogs. She is also the principle voice of the Carrot blog and Twitter account.
Malini is a media relations specialist and has worked with Carrot Communications for 10 years. She is responsible for developing and maintaining relationships with key journalists in target media. Malini has worked with a number of international technology companies including Atos Origin’s Olympics sponsorship campaign, Omniture’s European launch, and media relations for various security firms including Kaspersky Lab, BlackSpider and RedScan.
Caroline has worked in PR for more than 15 years with some of the biggest brands and most exciting technologies. During this time she has been lucky enough to be involved in the launches of Google, ebay UK and DirectLine.com, as well as working for Microsoft for four years at August.ONE communications. She has worked with the Carrot Communications team over the last six years.
A mobile and telecoms specialist, Caroline has worked for a number of high profile clients such as Samsung at Mobile World Congress and recently helped publicise the launch of Avanti’s new broadband satellite, HYLAS, to the European market.
Caroline now runs Fierce PR as a freelance director handling client accounts for a variety of agencies and clients such as Carrot Communications, Edelman and Motorola Europe.
Paul is a specialist copywriter. He has a love of the written word (he writes plays in his spare time) and writes a broad range of media materials for consumer, business-to-business and technology companies, including film/video scripts, speeches, websites, opinion pieces, articles, reports and white papers, brochures and user guides.