Brand Differentiation

PR and Social Communications

Effective communications are inherently social. Building a relationship with customers and prospects is best done by creating dialogue, not monologue. We want your audiences to think: “that’s an interesting company, I’d like to know more about it,” and engage with you.

At the heart of any communications campaign is great content. Content that shows what you do, why you’re different from your competitors, and why you’re interesting. Content that can be shared in online and offline media, and on channels such as Facebook, LinkedIn and Twitter.

This creates a conversation between a brand and its audience, rather than by ‘shouting’ corporate messages. (Imagine you’re at a party. Who would you rather talk to: the person who has an interesting point of view – and maybe asks a few questions about what you like, or what you do – or the person that talks non-stop about themselves in jargon you don’t understand?)

All of Carrot Communications’ PR campaigns have a social or digital element to them, whether that’s using Facebook for consumers, or LinkedIn for businesses, or blogs, Google and Twitter for everybody. We understand and use the relevant social channels alongside traditional media within our campaigns.

Joined-up Communication

PR should support all areas of your business. So that great idea for a PR campaign could also be used as the basis for a lead generation campaign, for sales and marketing collateral, in a customer newsletter, on your website and blog, or as the basis for a case study. And it should all work closely with your search campaigns. This approach joins up communication across all areas of your business.

Our services include:

Communications strategy
  • We look at communications in the round, developing strategies that will support your business objectives
Messages and positioning
  • We’ll help you identify what you want to say to your audiences, and how to position yourself in the market, during a half-day message workshop. The result is a set of messages for use across all your communications, including client emails and newsletters, sales and marketing collateral, website, SEO, social and media work
  • We review these messages regularly against your search campaigns
Content and collateral creation
  • Whether using words, sound, images or video, we put great content at the heart of every PR campaign
Customer and influencer programmes
  • We’ll help you identify the best ways to reach your customers and influencers through social media, speaking opportunities, analyst relations, customer communications and events
Media relations and thought leadership
  • Including white papers, opinion pieces, bylined articles, guest blogs
Blogger relations
  • Building relationships with relevant bloggers and co-creating content
Social and digital
  • Facebook competitions
  • Editorial calendars
  • Online community promotion
  • Search integration
  • Advice on and support for social channels such as blogs, Twitter, Google+, Quora, Facebook and LinkedIn
‘Ideas factory’
  • We will continually come up with ideas to refresh your communications and PR programmes, online and offline
Copywriting services
  • We work with professional copywriters so you have the best quality written content, including newsletters, sales collateral, websites, articles, case studies and video scripts
Media monitoring
  • We work with various third-parties to provide monitoring services, including Yomego , which monitors what people are saying about your brand, online