PR Campaign SWOT
Our PR Campaign SWOT service will analyse your organisation’s existing market position to ascertain PR opportunities and threats, and perceived strengths and weaknesses.
We do this by mapping the market and assessing your company's position within it and, crucially, the position of your competitors.
We look at the economic climate of your market and the opportunities within it; the industry trends and issues within the market; what your customers' needs are, and what resources are available to meet those needs.
It's a detailed but worthwhile analysis, as it allows us to identify what communications opportunities can be exploited; and helps us establish your PR needs and align them with your business objectives.