Tag Archives: brands

What can brands learn from the #nomakeupselfie campaign?

bad Facebook post

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

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Social media copywriting: why it matters

Carefree Facebook Post

When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least amount of information from written or verbal communication (7%, as opposed to the 93%of information […]

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What makes a great speaker?

podium

I don’t usually go to conferences. I’m the introverted writer who prefers to squirrel herself away with a laptop in a room full of books, rather than, you know, sit in a room with hundreds of strangers. So 2013 has been my introduction to the world of conferences and events. This year, I’ve been to […]

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Do brands belong in Twitter Q&As?

We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

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Building online communities

cluetrain

While a significant proportion of you were tucked up in bed, I braved Sunday morning buses and tubes to attend the Guardian Masterclass on building online communities. It was a great day, packed with engaging and expert speakers. Joanna Geary’s talk focused on the how businesses could harness the power of online communities. Being human […]

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Eat, drink and prepare for a social media crisis

The food and drinks industry has a particularly tough job. A mistake made in food preparation or manufacturing can threaten public health. Twenty years ago, if a customer found a foreign object in their loaf of bread they’d complain to the store (and possibly tell the local paper). These days you can bet that the […]

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Brands: creating a connection

Manhattan

Manhattan. “You’ll fall in love with it the moment you step off the plane.” They said. Well, no. Let’s not kid ourselves here, a seven hour flight across the Atlantic, followed by a two hour queue to get shouted at by a mean person, does not a happy traveller make. Combine that with the jet […]

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Is there a place for social shaming of brands?

Social shaming is becoming a bit of a problem for brands. They struggle with the question: how can you stop people from expressing themselves on social media? The answer: you can’t. Clear communication, excellent levels of customer service and a cohort of loyal brand advocates are really the only defence for brands. What is social […]

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