Tag Archives: brands

Actions, not words, build reputation

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At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her opening remarks, conference chair (and chairman of Populus) Rita Clifton called reputation “reality with a time lag”. Communication is important, but […]

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What can brands do when they make embarrassing mistakes?

Response tweet

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate word. This caused an issue earlier in the year when it was reported that Google […]

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Anatomy of a crisis: LA Clippers

weareone

It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted […]

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What can brands learn from the #nomakeupselfie campaign?

bad Facebook post

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

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Social media copywriting: why it matters

Carefree Facebook Post

When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least amount of information from written or verbal communication (7%, as opposed to the 93%of information […]

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What makes a great speaker?

podium

I don’t usually go to conferences. I’m the introverted writer who prefers to squirrel herself away with a laptop in a room full of books, rather than, you know, sit in a room with hundreds of strangers. So 2013 has been my introduction to the world of conferences and events. This year, I’ve been to […]

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Do brands belong in Twitter Q&As?

We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

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Building online communities

cluetrain

While a significant proportion of you were tucked up in bed, I braved Sunday morning buses and tubes to attend the Guardian Masterclass on building online communities. It was a great day, packed with engaging and expert speakers. Joanna Geary’s talk focused on the how businesses could harness the power of online communities. Being human […]

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