Writing is a process, not a task
I’ve come to realise that writing – whether it be a book, an article or a short blog post – is a process beyond getting that first draft on the page. I used to think of it more like a…
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Creating copy that connects with your personal brand
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There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are…
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Is AI a threat to PR copywriting?
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Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The…
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Trust and PR: is PR dead?
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I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in the book…
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Social media copywriting: why it matters
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When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least…
Read More Active vs Passive voice
As I posted this over on my blog earlier today, I realised that although written from a creative writing perspective, voice is something that copywriters also have to wrestle with. Advertising copywriters are use to writing punchy, direct prose, but…
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