Tag Archives: digital PR

SodaStream takes the fight to social

SodaStream print ad

It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just be funny. It needs to be talked about in the office, at home and online. […]

0 Comments Read more »

Measuring digital: PRCA presentation

Measuring digital: PRCA presentation

The PRCA invited me to give a short presentation for one of its series of ‘Expert Briefings’ yesterday, this time on measuring digital, hosted by Ketchum Pleon. Up in the firing line with me were Fernando Rizo, head of digital at Ketchum Pleon, and Kristin Wadge, a director at Metrica. Although the three of us […]

0 Comments Read more »