Switch on the TV or open the paper and you’re likely to be met with an advert demanding that you ‘like’ a brand on Facebook, but why should anyone want to do that? Okay, so you might need to weather-proof your garden fence, but are you really going to bother becoming a fan a major [...]
It’s all very well having a Facebook page bulging at the seams with “Likes”, but what does the brand do to keep those people coming back for more? Keeping informed about special offers may drive many to “Like” the brand, but it doesn’t mean that they will engage with the brand, or even visit the [...]
RT @bieneosa: Accidental racism in ads http://ow.ly/6gutn < a contributing factor is the lack of diversity at creative & ad agencies Genius. Who wastes more water, Thames Water's leaks, or women shaving their legs in the shower? PR error, possibly.. http://t.co/FmpmlMT
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