As I posted this over on my blog earlier today, I realised that although written from a creative writing perspective, voice is something that copywriters also have to wrestle with. Advertising copywriters are use to writing punchy, direct prose, but give someone a 1000 limit and they can easily slip into a lazier writing style. [...]
Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of campaigns that have caught my attention. Feel free to highlight your favourites (or highlight some stinkers…) in the comments. IKEA [...]
In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end of the computer. It’s one thing to poke fun at, or in some cases pour [...]
It can be tricky for brands to strike the right balance with social media. On the one hand, brands need to encourage a certain standard of behaviour within their online community, yet the whole purpose of social media is to create a spontaneous dialogue. Brands can try to be selective, and only respond to positive [...]
Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of the campaign offending too many people, and is the brand under attack from special interest [...]
October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning I can’t be the only one who, at some point, has wanted to chuck a [...]
Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would do in a crisis, without having to experience the real thing first. Tia Fisher, Marketing [...]
Switch on the TV or open the paper and you’re likely to be met with an advert demanding that you ‘like’ a brand on Facebook, but why should anyone want to do that? Okay, so you might need to weather-proof your garden fence, but are you really going to bother becoming a fan a major [...]
