It’s all very well having a Facebook page bulging at the seams with “Likes”, but what does the brand do to keep those people coming back for more? Keeping informed about special offers may drive many to “Like” the brand, but it doesn’t mean that they will engage with the brand, or even visit the [...]
Time was, when a theatre production was critically panned we could expect to see it swiftly booted out of the West End faster than you could say “follow the yellow brick road”, but these days it’s not that simple. Take Wicked for example. While scorn wasn’t heaped upon it when it opened in 2006, reviews [...]
RT @bieneosa: Accidental racism in ads http://ow.ly/6gutn < a contributing factor is the lack of diversity at creative & ad agencies Genius. Who wastes more water, Thames Water's leaks, or women shaving their legs in the shower? PR error, possibly.. http://t.co/FmpmlMT
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