Tag Archives: identity

Anatomy of a crisis: LA Clippers

weareone

It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted […]

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SodaStream takes the fight to social

SodaStream print ad

It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just be funny. It needs to be talked about in the office, at home and online. […]

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Is it really worth having a Facebook profile?

boss

There’s been a huge amount of debate around recent changes that Facebook has made and the impact that these changes have on brands (one of our clients, eModeration has blogged about the implications of community pages on brands, for example). Another factor worth considering is how Facebook effects the employer/employee relationship, namely the risks involved […]

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