Tag Archives: PR

One thing women in PR can’t live without

pink

  You see that picture, the pink one? That dear reader, is how I see the world, for I am a girl. Being a girl, I of course grew up playing with Barbie, changing the nappies of plastic babies, and serving plastic food to my male relatives from a toy kitchen island of girliness. That […]

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PR for SMEs and start-ups: what to expect from a PR campaign

Building reputations: PR for SMEs

  “I want to build my reputation, but I’ve been stung by PR agencies in the past.” Sound familiar? Sadly, I hear it a lot, particularly from SMEs and owner-managed businesses. I’m not in the business of PR-bashing – there are enough people out there doing that – and often when you probe a bit, the problem isn’t bad […]

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Six of the best social brand responses of 2012: part 2

Oreo v AMC Pic

In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end of the computer. It’s one thing to poke fun at, or in some cases pour […]

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Six of the best social brand responses of 2012: part 1

SmartCar Infographic

It can be tricky for brands to strike the right balance with social media. On the one hand, brands need to encourage a certain standard of behaviour within their online community, yet the whole purpose of social media is to create a spontaneous dialogue. Brands can try to be selective, and only respond to positive […]

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Why PR needs to get to grips with Google+

I went along to a Periscopix (a client) and Google event this week, to learn more about the converging world of search and social. I came away really fired up about the possibilities of Google+, and convinced about its importance to communicators. The whole event was (of course) streamed on Google+, and a recording available […]

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PR and creativity

PR campaigns

There’s been a lot of chat about whether PR needs to get more creative, after another ‘disappointing’ year at Cannes. Is PR as creative as advertising? I think it depends on your definition of creative, and whether your focus is to change, manage or build a reputation, or to win an award. Creative ideas aren’t […]

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An introduction to social media for small businesses

social media for SMEs

Earlier this month, the FT reported that social media has overtaken directory advertising for small businesses to market themselves. We’ve started working with a number of SMEs on creating ‘social content’ – content that can be shared across Facebook, LinkedIn, Twitter, blogs, and their own websites. Small businesses have always been more able to adapt […]

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Anatomy of a crisis: Yahoo!

Yahoo ex-board member

Brands can never be completely sure of avoiding crisis situations. There are too many variables. Human error, fallibility, corruption, ambition and rivalries can cause considerable damage to a brand’s reputation and sometimes no amount of procedure can prevent this from happening. But the brand can control its response to the evolving situation. It can make […]

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