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Measuring digital: PRCA presentation

Measuring digital: PRCA presentation

The PRCA invited me to give a short presentation for one of its series of ‘Expert Briefings’ yesterday, this time on measuring digital, hosted by Ketchum Pleon. Up in the firing line with me were Fernando Rizo, head of digital at Ketchum Pleon, and Kristin Wadge, a director at Metrica. Although the three of us […]

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