Carrot Communications

You would think that common sense and decency would kick in here and that no brand would even dream of using a national disaster or traumatic event of any kind to promote its product – especially if said product was completely useless when it comes to responding to the problem at hand. However, you would [...]

This month we bring you a selection of international failure. One thing that we try to emphasis in our social media crisis training is that brands cannot isolate offline events from spreading to the virtual realm. It just takes one funny picture, one careless sentence in an interview or one bad business decision – soon [...]

Once a brand has made a very public error of judgement there’s no way back. It happened, people noticed. The brand has to understand why people were offended, apologise, learn from the mistake and move on. As we saw in January, some brands resort to denial (by, for example, deleting all critical comments from their [...]

It’s all very well having a Facebook page bulging at the seams with “Likes”, but what does the brand do to keep those people coming back for more? Keeping informed about special offers may drive many to “Like” the brand, but it doesn’t mean that they will engage with the brand, or even visit the [...]

Time was, when a theatre production was critically panned we could expect to see it swiftly booted out of the West End faster than you could say “follow the yellow brick road”, but these days it’s not that simple. Take Wicked for example. While scorn wasn’t heaped upon it when it opened in 2006, reviews [...]