Tag Archives: social media

What can brands learn from the #nomakeupselfie campaign?

bad Facebook post

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

0 Comments Read more »

Social media copywriting: why it matters

Carefree Facebook Post

When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least amount of information from written or verbal communication (7%, as opposed to the 93%of information […]

0 Comments Read more »

Do brands belong in Twitter Q&As?

We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

0 Comments Read more »

Eat, drink and prepare for a social media crisis

The food and drinks industry has a particularly tough job. A mistake made in food preparation or manufacturing can threaten public health. Twenty years ago, if a customer found a foreign object in their loaf of bread they’d complain to the store (and possibly tell the local paper). These days you can bet that the […]

0 Comments Read more »

Rehearsing a social media crisis: talking direct to consumers

We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media and crisis management to create a social media simulator. We did this because we both […]

0 Comments Read more »

Is there a place for social shaming of brands?

Social shaming is becoming a bit of a problem for brands. They struggle with the question: how can you stop people from expressing themselves on social media? The answer: you can’t. Clear communication, excellent levels of customer service and a cohort of loyal brand advocates are really the only defence for brands. What is social […]

1 Comment Read more »

Hasbro vs the thwarted present buyer

Hasbro good cook

It’s almost Christmas, or very nearly the end of the world, depending on your view, and so I wanted to share this great story reported on adage. Toy maker, Hasbro, is getting ready to bring out a range of gender-neutral colours of its Easy-Bake Oven, all because a teenager wanted to get her brother one. […]

0 Comments Read more »

December’s social media highlights (and lowlights)

Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of the campaign offending too many people, and is the brand under attack from special interest […]

0 Comments Read more »