Tag Archives: start-ups

PR for SMEs and start-ups: what to expect from a PR campaign

  “I want to build my reputation, but I’ve been stung by PR agencies in the past.” Sound familiar? Sadly, I hear it a lot, particularly from SMEs and owner-managed businesses. I’m not in the business of PR-bashing – there are enough people out there doing that – and often when you probe a bit, the problem isn’t bad […]

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PR for start ups: why reputation management matters for start-up businesses

We work a lot with fast-growth, often investor-backed businesses. So every few weeks we’ll be posting a blog on ‘PR for start ups’ that we hope will be useful to businesses looking to use PR to support their growth.We’re starting with the big one: why reputation matters to start-up businesses.     “Our product is […]

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