Tag Archives: strategy

How social is your brand?

Switch on the TV or open the paper and you’re likely to be met with an advert demanding that you ‘like’ a brand on Facebook, but why should anyone want to do that? Okay, so you might need to weather-proof your garden fence, but are you really going to bother becoming a fan a major [...]

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The Tory Communications Meltdown – what can we learn from it?

  Finally, after five days of backstage wrangling, Britain has a new Government. Rather than the Conservative victory that was predicted before the leadership debates, Britain has what is being described as a “progressive coalition” of Conservatives and Liberals and Gordon Brown has had to start looking for a new job. Tory commentators and supporters [...]

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