Tag Archives: Twitter

What can brands do when they make embarrassing mistakes?

Response tweet

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate word. This caused an issue earlier in the year when it was reported that Google […]

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Do brands belong in Twitter Q&As?

We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

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Four Valentine’s campaigns that warmed our hearts


Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of campaigns that have caught my attention. Feel free to highlight your favourites (or highlight some stinkers…) in the comments. IKEA […]

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The Tale of the #HMVXFactorFiring

Author: Gemma Storey

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December’s social media highlights (and lowlights)

Hitman Absolution

Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of the campaign offending too many people, and is the brand under attack from special interest […]

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November in brand #fail: from major PR crises to thoughtless tweeting

Starbucks Tax

This month, we look at coffee, planes, shopping and…bum parties?! Would you like corporation tax with that? Starbucks found itself  in hot water this November (along with Amazon and Google), after the companies were invited to be grilled by the Public Accounts Committee about their corporation tax payments (or lack thereof). Now, many arguments have […]

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August: four sexist brand #fails

Nike Gold Digging t-shirt

There must have been something in the water this August. Brands near and far were tripping over themselves be accused of sexism. Maybe some witnessed the brief national and social media anger that erupted over the Madhouse trousers back in March. I can just imagine someone chewing on the end of their cigar, thinking “I’ll […]

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July in reputation #fail: Thou shalt not insult thy customer


July was a monumental month of failure, with brands tripping over themselves to dis-please. Over in the UK we had the pleasure of Barclays, and its Facebook campaign featuring hapless Dan clashing mightily with its rate adjustment scandal. Then there’s fashion site Celeb Boutique not checking hashtags before tweeting, and therefore thinking that when #Aurora […]

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