Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of campaigns that have caught my attention. Feel free to highlight your favourites (or highlight some stinkers…) in the comments. IKEA [...]
It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just be funny. It needs to be talked about in the office, at home and online. [...]
What we watched Until about 3 minutes ago I had managed to go the entire year without knowing, hearing or caring about who or what Rebecca Black is. I now know that she’s that teen who has the mum who paid for her song and music video to be released. The one with the video [...]
