Carrot started working with Urban Mobile when the company was just five months old.
Our remit was to raise awareness of the mobile marketing and technology company to support its business development and sales activities. This was set against the backdrop of Jamster’s Crazy Frog and the ring tone rip-off debate.
We took a two-pronged approach: commenting on topical issues; and promoting new business deals closed by the company’s sales force.
In the first eight weeks of working with Urban Mobile, Carrot placed opinion articles on the ring tone rip-off debate in key target media, including Mobile Business, Mobile Entertainment and New Media Age, which prompted a number of sales enquiries to the business.
At the same time, Carrot’s tenacious promotion of a mobile marketing deal between UCI and Urban Mobile generated widespread trade coverage and increased awareness of the Urban Mobile proposition to the extent that the company was approached by, and signed similar deals with, Disney and Warner.
We started working with Carrot as soon as we launched and their understanding of our business model, proposition and our target media meant that they rapidly generated informed media coverage that reached our prospects and created real commercial benefits.
- Duncan Cheadle, Sales & Marketing Director