How Chapstick responded to criticism on Facebook
folder_openCrisis Management
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http://www.facebook.com/pages/Butt-seriously-Chapstick/209382635798407 Oh dear. I’ll bet that in the scale of things, innocuous (though popular) consumer brand Chapstick didn’t expect to find itself in the centre of a social media firestorm this week. I mean, it’s Chapstick, right? A useful, trustworthy,…
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