What can brands learn from the #nomakeupselfie campaign?

bad Facebook post

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

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PR for start-ups: “Everything is marketing”

PR for SMEs

I’ve just finished the book ‘Rework’ by Jason Fried and David Heinemeier Hansson, who started 37signals in 1999. It’s a great book – full of really good advice for people starting out or running their own businesses, and much more readable than many business books. There’s a lot in the book to shout about, but […]

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Social media copywriting: why it matters

Carefree Facebook Post

When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least amount of information from written or verbal communication (7%, as opposed to the 93%of information […]

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PR for start-ups: getting ready to promote your business

PR for start-ups

Some of the smartest start-up businesses or SMEs we’ve worked with have understood the value that good PR can bring at an early stage of their business. But often they don’t know where to start. Here’s my list of 10 tips for PR for start-ups, and what you can do to get the best value […]

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What makes a great speaker?

podium

I don’t usually go to conferences. I’m the introverted writer who prefers to squirrel herself away with a laptop in a room full of books, rather than, you know, sit in a room with hundreds of strangers. So 2013 has been my introduction to the world of conferences and events. This year, I’ve been to […]

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I have a…. vision statement

I’ve just watched a great video with Kevin Roberts, Saatchi & Saatchi’s CEO, where he is talking about leadership, culture, following your dreams and work/life integration (note: not balance). The most interesting thing I think, and one that has started me thinking differently, is his response to the question of how to share vision and […]

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Do brands belong in Twitter Q&As?

We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers. Question and answer sessions give followers the chance to get their voices heard by someone […]

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Building online communities

cluetrain

While a significant proportion of you were tucked up in bed, I braved Sunday morning buses and tubes to attend the Guardian Masterclass on building online communities. It was a great day, packed with engaging and expert speakers. Joanna Geary’s talk focused on the how businesses could harness the power of online communities. Being human […]

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