Carrot Communications is a PR agency for early-stage and fast-growth companies.

If you have ambitious growth plans, are seeking investment, or are gearing up for sale, we can help you tell your story.

Great PR builds your reputation and raises your profile among the right audiences. It makes people think:

'That's an interesting company. I'd like to know more about it.'


If you’re looking for some fresh thinking, contact us for a free ideas session over a coffee. It won’t cost you a penny, and you might like what you hear.


We understand what it’s like to grow a business.

We’re growing our own technology business, too. Our MD, Kate Hartley, has co-founded (with Carrot client, The Social Element) a crisis simulation business, Polpeo.

This gives us a unique perspective on the requirements of a growing technology business.


Effective communication starts conversations. It builds your reputation.  It gives you a position and a voice in your market.

We believe that every business has an interesting story to tell. Our job is to find it and help you tell it in the most effective way.

Yellow icon


Our MD, Kate Hartley, has more than 25 years of experience in advising companies on their communications. She will advise you on the best way to communicate, with whom, and over which channels. She will help you develop stand-out strategies and campaigns, and advise you on all aspects of your communications.

Blue icon


What do you want to be known for? Can you say what you do in a single sentence? We’ll help you define your offering and communicate it clearly.

light green


Great content is at the heart of any growing business. It brings people into your world and gives them a reason to come back. We find, create and package the stories that bring your business to life. We can even run your blog for you, or create a content hub to produce daily or weekly content whether that’s written copy, podcasts or video.

Pink icon


We have a dedicated media relations specialist on our team, so we understand what makes journalists or bloggers tick, and how to avoid the things they hate. We’ll always advise you on what makes a good story, and how to target it to the right people. We’ll also advise you on how to approach influencers in your industry.

Pink icon


Every company, no matter what size, should be prepared to face a crisis. Kate will work with you to create an effective crisis plan, so you can cope should the worst happen. We can also train your team in issues and crisis management, including running realistic crisis simulations in conjunction with our partner company, Polpeo.

Yellow icon


It can be tough to tell your story over social media when you’re an early-stage company. We will advise you on how to approach social media, which channels are right for you, and how to connect with the right people. We create shareable content and can even run your social media accounts for you.



We have 20 years of experience in building the reputations of companies, to support their growth, or to position them to attract investment or acquisition.

Some of the exciting growth projects we’ve been involved with include:

  • The launch of business analytics company, Omniture, into the UK market, and worked for the company up to its sale to Adobe (for $1.8bn).
  • The communications programme around the acquisition of KPMG Consulting by Atos Origin (now Atos). We also promoted the involvement of Atos Origin as the technology partner to the Olympic Games
  • The launch of Overture into the UK market, and subsequent sale to Yahoo! for $1.6bn
  • The growth of Efficient Frontier, the company that pioneered performance marketing, and its subsequent sale to Adobe for $400m.


We believe in getting the best people with the specialist skills needed to do a great job. We handpick consultants, media relations specialists, and content creators as part of our team.

We also have partnerships with specialists in SEO, design, broadcast and software development that we can call on when we need them.


Managing Director

Kate is the managing director and owner of Carrot Communications. She is a consultant, crisis trainer and writer, and has worked in the PR and communications business for more than 25 years, across a wide range of business-to-business, technology, corporate and consumer companies, including P&O, Atos, SeaWorld, Overture, Omniture, Efficient Frontier, Kaspersky, and

Kate left global agency life in 2000 to be part of Carrot Communications, and took over ownership of the company in 2011. In 2013, she co-founded Polpeo, a company which creates realistic crisis simulations to train companies on how to manage an online brand attack.

She has spoken on communications and crisis at international events and conferences including SXSW, The Global PR Summit, PR Week’s Crisis Communications conference, Haymarket’s PR360, and Social Shake Up.

Kate sits on the PRCA’s digital steering committee, and is a member of the CIPR.

Gemma Storey


Content Specialist

Gemma, our content specialist, has worked with Carrot Communications since 2007 and is responsible for much of our copywriting and creative content.

She is an experienced writer of news, by-lined articles, thought leadership papers, blog posts, newsletters, sales emails and web copy, and she contributes to various industry blogs. She is also the principle voice of the Carrot blog and Twitter account.

Malini Majitha


Media Relations Specialist

Malini is our media relations specialist and has worked with Carrot Communications for more than 10 years.

She is responsible for developing and maintaining relationships with key journalists in target media. Malini has worked with a number of international technology companies including Atos Origin’s Olympics sponsorship campaign, Omniture’s European launch,, Emoderation, and Diligent.

Sarah Wilkinson


Technology PR Consultant

Sarah is a senior technology PR consultant with more than 10 years’ experience. She has held consultancy roles in EMEA and APAC working with some of the world’s largest technology companies including Oracle, Facebook, Atos, Capgemini and McAfee, in addition to fast growing niche players such as Fluidata and Real Impact Analytics.

Her experience spans strategy and planning, internal communications, copywriting, customer and partner newsletter development, crisis and issues management and media relations.


At Carrot Communications, we are always on the lookout for feisty, passionate freelancers with a knack for media relations, an interest in tech, and fluency in digital and social media.

We are a bit different from traditional agencies – we operate a flexible working structure and use a combination of central hub offices and home working to keep our overheads low.

If you think you fit the bill, we’d love to hear from you. Contact Kate Hartley at with your CV and/or relevant experience.

Please note that because of the way we work we are not able to operate a work experience or an internship program.

Carrot Communications is an equal opportunities employer. We are committed to promoting equality and diversity, and to opposing discrimination on the basis of gender, marital or civil partnership status, religious belief, race, disability, age and sexual orientation.


Focus management in uncertain times

Focus management has been something that the Carrot team has practised for years now, but right now we’re all facing what could be months of uncertainty.  How on earth do we continue to be focused and productive when the country’s…
Read More

Creating achievable goals for 2020

There’s lots of advice out there about setting achievable goals, but there’s one thing that a lot of articles don’t cover. If you’re not in the right mindset, if you’re burned out, depressed, grieving, or just feeling low, the idea…
Read More

Do you put your money where your values are?

Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed…
Read More
manage news

Why we need to manage our news consumption

Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they…
Read More

Are paywalls the future of online news?

When The Times introduced its paywall in 2010, it lost 66% of its internet readership. As of 2018, it had 255,000 digital subscribers. Should other media outlets follow suit? It seems like every other week a news site throws up…
Read More