THE CARROT BLOG

The Carrot blog is where our team (and the occasional guest blogger) air their views about the latest goings-on in social media, crisis management (particularly online and social media crisis management), public relations, communications and reputation management.

The opinions expressed here are personal, and don’t necessarily reflect the views of everyone at Carrot, or of our clients. Our views are just that.

We’re also aware that in these fast-changing times, and what we said last month might be out of date today. Opinions,

views, information, links (especially links…) and thinking on any given subject change over time; if you’re interested in the latest advice on a particular subject, please let us know.

We welcome comments, feedback and questions on the Carrot blog. We try to make sure what we’re saying is accurate, and that we attribute quotes, images and so on fairly. But we’re human, so if we’ve got anything wrong, please let us know and we’ll do our best to put it right.

We hope you enjoy reading.

storytelling

Why storytelling is more than a buzzword

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‘Brand storytelling’ is on-trend. It’s become a bit of a buzz phrase. But when brands do storytelling well, it can be a powerful way for a brand to communicate with its audience. Many brands start with storytelling by drafting a…
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Focus management in uncertain times

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Focus management has been something that the Carrot team has practised for years now, but right now we’re all facing what could be months of uncertainty.  How on earth do we continue to be focused and productive when the country’s…
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Creating achievable goals for 2020

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There’s lots of advice out there about setting achievable goals, but there’s one thing that a lot of articles don’t cover. If you’re not in the right mindset, if you’re burned out, depressed, grieving, or just feeling low, the idea…
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Do you put your money where your values are?

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Values. Go to almost any business website, and you’ll probably find a section dedicated to the company’s core values. They may be keywords like equality, diversity, authenticity and empathy. But these values can also explain what the brand is committed…
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Why we need to manage our news consumption

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Reuters has found that 35% of British people deliberately avoid seeing, reading or hearing the news (with many citing a range of emotions over Brexit as the motivator behind their avoidance). Fifty-eight per cent of people surveyed said that they…
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Are paywalls the future of online news?

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When The Times introduced its paywall in 2010, it lost 66% of its internet readership. As of 2018, it had 255,000 digital subscribers. Should other media outlets follow suit? It seems like every other week a news site throws up…
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Communicating via AI: it’s creepy, right?

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Alright, look, I know that AI probably has a wondrous future. A future of assisting customers, helping copywriters do their best work and eventually gaining full sentience, taking over the world and killing us all, but it has a way…
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The power of everyday language

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We all know how powerful language can be, with phrases like #metoo helping to unify entire social movements, but we sometimes forget how much impact we can have with the language we randomly choose to use as part of our…
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3-minute read: A bit about blockchain

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What is blockchain? A blockchain is list of records that’s linked, and can be added to, via cryptography. Each ‘block’ of data contains transaction data and a timestamp. Harvard Business Review defines blockchain as a “peer-to-peer network that sits on…
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Is AI a threat to PR copywriting?

Is AI a threat to PR copywriting?

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Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The…
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Comment Policy

We’re social people. We love people to come to our blog and leave comments. But we’ll moderate all the comments people leave here before we post them, and we won’t post any comments that contain spam, hate language, racism, homophobia, language that we wouldn’t want our mothers to read, or are abusive in any way.

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