Carrot Communications is a PR agency that specialises in giving fast-growth technology-based companies a voice in their market.

Whether you have ambitious growth plans, are operating in an emerging or high-growth sector, have a specific reputational challenge, or are gearing up for sale, we can help you build the reputation you need to support your business goals.

We will help you connect with the customers and influencers who will make the difference to your business. We will find and tell your story in a way that will attract the attention of your audiences, to start conversations with the right people.

And we develop great (shareable) content that will make people think:

'That's an interesting company. I'd like to know more about it.'


If you’re looking for some fresh thinking, contact us for a free ideas session over a coffee. It won’t cost you a penny, and you might like what you hear.


We understand what it’s like to grow a business.

We’re growing our own technology business, too. Our MD, Kate Hartley, has co-founded (with Carrot client, Emoderation) a separate social media crisis simulation business, Polpeo.

This gives us a unique perspective on the requirements of a growing technology business.


Great PR starts conversations. It tells a story.  It gives you a position in your market. It creates thought leaders. It gives you a voice.

We believe that every business has an interesting story to tell. The job of your PR agency is to make full use of their time, imagination and creativity to find and shape that story..

Most businesses don’t generate news every day. We know that we can’t rely on that to build your reputation. So our job is to dig deep into your business to find, create and seed the best content to interest your audiences.



We build the reputations of fast-growth companies (both B2B and B2C), particularly in technology and social media.

Whether you want to attract investment or acquisition, or drive growth, we have the experience to help you. Some of the exciting growth projects we’ve been involved with include:

  • The launch of business analytics company, Omniture, into the UK market, and worked for the company up to its sale to Adobe (for $1.8bn).
  • The communications programme around the acquisition of KPMG Consulting by Atos Origin (now Atos). We also promoted the involvement of Atos Origin as the technology partner to the Olympic Games
  • The launch of Overture into the UK market, and subsequent sale to Yahoo! for $1.6bn
  • The growth of Efficient Frontier, the company that pioneered performance marketing, and its subsequent sale to Adobe for $400m.


We believe in getting the best people with the specialist skills needed to do a great job. So we have a specialist media relations expert to ensure we have the best relationships with journalists and bloggers; and a team of copywriters to produce top quality copy.

We work with specialists in SEO, design, broadcast and development that we can call on when we need them.



Managing Director

Kate is the managing director and owner of Carrot Communications. She’s worked in the PR and communications business for more than 20 years, across a wide range of business-to-business, technology, corporate and consumer companies, including P&O, Atos, SeaWorld, Overture, Omniture, Efficient Frontier, Kaspersky, and

Kate left global agency life in 2000 to be part of Carrot Communications, and took over ownership of the company in 2011. Before joining Carrot Communications, Kate headed the travel and leisure division of Shandwick. In 2013, she co-founded Polpeo, a company which creates social media crisis simulations to train companies on how to manage an online brand attack. Polpeo is a joint venture with social media management agency, Emoderation.

She has spoken and run crisis workshops at international events and conferences including SXSW (Austen 2014), The Global PR Summit (Miami 2014), PR Week’s Crisis Communications conference (London 2015) and Social Shake Up (Atlanta 2015).

Kate sits on the PRCA’s digital steering committee, and is a member of the CIPR.



Content Specialist

Gemma, our content specialist, has worked with Carrot Communications since 2007 and is responsible for much of our copywriting and creative content.

She is an experienced writer of news, by-lined articles, thought leadership papers, blog posts, newsletters, sales emails and web copy, and she contributes to various industry blogs. She is also the principle voice of the Carrot blog and Twitter account.



Media Relations Specialist

Malini is our media relations specialist and has worked with Carrot Communications for more than 10 years.

She is responsible for developing and maintaining relationships with key journalists in target media. Malini has worked with a number of international technology companies including Atos Origin’s Olympics sponsorship campaign, Omniture’s European launch,, Emoderation, and Diligent.



Technology PR Consultant

Sarah is a senior technology PR consultant with more than 10 years’ experience. She has held consultancy roles in EMEA and APAC working with some of the world’s largest technology companies including Oracle, Facebook, Atos, Capgemini and McAfee, in addition to fast growing niche players such as Fluidata and Real Impact Analytics.

Her experience spans strategy and planning, internal communications, copywriting, customer and partner newsletter development, crisis and issues management and media relations.



Specialist Copywriter

Paul is a specialist copywriter. He has a love of the written word (he writes plays in his spare time) and writes a broad range of media materials for consumer, business-to-business and technology companies, including film/video scripts, speeches, websites, opinion pieces, articles, reports and white papers, brochures and user guides.


We know that personal relationships matter in our business. We’re sure you’ll find our team is the best in the business. In fact, we’re so confident that if your key contact at Carrot leaves, and for any reason you decide you don’t want to stay with us because of that, you can leave us with just four weeks’ notice, no questions asked.


At Carrot Communications, we are always on the lookout for feisty, passionate freelancers with a knack for media relations, an interest in tech, and fluency in digital and social media.

We are a bit different from traditional agencies – we operate a flexible working structure and use a combination of central hub offices and home working to keep our overheads low.

If you think you fit the bill, we’d love to hear from you. Contact Kate Hartley at with your CV and/or relevant experience.

Please note that because of the way we work we are not able to operate a work experience or an internship program.

Carrot Communications is an equal opportunities employer. We are committed to promoting equality and diversity, and to opposing discrimination on the basis of gender, marital or civil partnership status, religious belief, race, disability, age and sexual orientation.