crisis management

What can brands do when they make embarrassing mistakes?

What can brands do when they make embarrassing mistakes?

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
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Anatomy of a crisis: LA Clippers

It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was…
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AM crisis

Rehearsing a social media crisis: talking direct to consumers

We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media…
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