Social Media Crisis

What can brands do when they make embarrassing mistakes?

What can brands do when they make embarrassing mistakes?

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
Read More
AM crisis

Rehearsing a social media crisis: talking direct to consumers

We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media…
Read More
Nike Gold Digging t-shirt

August: four sexist brand #fails

There must have been something in the water this August. Brands near and far were tripping over themselves be accused of sexism. Maybe some witnessed the brief national and social media anger that erupted over the Madhouse trousers back in…
Read More
When Social Media Bites Back

Lessons from Rehearsing a Social Media Crisis

Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would…
Read More
keyboard_arrow_up