The best reasons to come to SXSW, for me at least, are to learn and to be inspired. It’s a crazy week of running between sessions, queuing for the most popular talks (often to be told they’re full by the…
Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in…
Kate spoke to freelance digital consultant, Chris Lee, for the PRCA Digital Group Podcast. They discussed the emerging trends covered at SXSW Interactive (SXSWi) 2016. It sounds like Kate had a fascinating time at SXSWi (and the rest of the…
Yesterday I opened Twitter to find that something was different. I didn’t know why, but the little heart symbol seemed new. (Go easy on me, I was operating sans coffee.) After a while I realised that there used to be…
At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her opening remarks, conference chair (and chairman…
Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was…
You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all…
When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least…
I don’t usually go to conferences. I’m the introverted writer who prefers to squirrel herself away with a laptop in a room full of books, rather than, you know, sit in a room with hundreds of strangers. So 2013 has…