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#SXSWi Round-up: PRCA Digital Group Podcast

Kate spoke to freelance digital consultant, Chris Lee, for the PRCA Digital Group Podcast. They discussed the emerging trends covered at SXSW Interactive (SXSWi) 2016. It sounds like Kate had a fascinating time at SXSWi (and the rest of the…
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What can brands do when they make embarrassing mistakes?

What can brands do when they make embarrassing mistakes?

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
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Anatomy of a crisis: LA Clippers

It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was…
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