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#SXSWi Round-up: PRCA Digital Group Podcast

person
Gemma Storey
folder_openPR
turned_in_notAd blocking, Artificial Intelligence, brands, Diversity, PRCA Digital Group Podcast, predictive analytics, Smart apps, SXSWi, Virtual reality
commentNo Comments
Kate spoke to freelance digital consultant, Chris Lee, for the PRCA Digital Group Podcast. They discussed the emerging trends covered at SXSW Interactive (SXSWi) 2016. It sounds like Kate had a fascinating time at SXSWi (and the rest of the…
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What can brands do when they make embarrassing mistakes?

What can brands do when they make embarrassing mistakes?

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Gemma Storey
folder_openCrisis Management
turned_in_notbrands, crisis management, customer service, reputation management, , ,
commentNo Comments
Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
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Anatomy of a crisis: LA Clippers

person
Gemma Storey
folder_openBrands, Crisis Management
turned_in_notbrands, Communication, crisis management, fans, identity, reputation management, ,
commentNo Comments
It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was…
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