brands Archives - Carrot Communications

Why brands need to focus on advocacy through action

April 12, 2021

action, advocacy, authenticity, awareness, B2C, brands, comms

It’s brilliant that more brands are becoming aware of the importance of speaking out about important social and political issues. While it’s great that brands want to show support to specific communities during awareness days, weeks or months, the work…

Why storytelling is more than a buzzword

July 21, 2020

Gemma Storey

Brands

brands, Communication, empathy, storytelling, trust

No Comments

‘Brand storytelling’ is on-trend. It’s become a bit of a buzz phrase. But when brands do storytelling well, it can be a powerful way for a brand to communicate with its audience. Many brands start with storytelling by drafting a…

The power of everyday language

October 26, 2018

Gemma Storey

Comms

brands, Communication, language, Leadership, social media

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We all know how powerful language can be, with phrases like #metoo helping to unify entire social movements, but we sometimes forget how much impact we can have with the language we randomly choose to use as part of our…

The pick of SXSW: bots, virtual reality and wearable technology

March 15, 2017

Kate Hartley

Tech

AR, brands, Communication, empathy, inspiration, sxsw, VR, Wearables

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The best reasons to come to SXSW, for me at least, are to learn and to be inspired. It’s a crazy week of running between sessions, queuing for the most popular talks (often to be told they’re full by the…

Are brands inherently political?

February 21, 2017

Gemma Storey

Brands

brands, Communication, issues, Leadership, politics, reputation management, values

No Comments

Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in…

#SXSWi Round-up: PRCA Digital Group Podcast

March 17, 2016

Gemma Storey

PR

Ad blocking, Artificial Intelligence, brands, Diversity, PRCA Digital Group Podcast, predictive analytics, Smart apps, SXSWi, Virtual reality

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Kate spoke to freelance digital consultant, Chris Lee, for the PRCA Digital Group Podcast. They discussed the emerging trends covered at SXSW Interactive (SXSWi) 2016. It sounds like Kate had a fascinating time at SXSWi (and the rest of the…

The death of the Twitter favourite

November 4, 2015

Gemma Storey

Social Media

brands, Communication, social media, Twitter

No Comments

Yesterday I opened Twitter to find that something was different. I didn’t know why, but the little heart symbol seemed new. (Go easy on me, I was operating sans coffee.) After a while I realised that there used to be…

Actions, Not Words, Build Reputation

July 7, 2015

Kate Hartley

Brands

action, brands, Communication, reputation management, trust

No Comments

At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her opening remarks, conference chair (and chairman…

What can brands do when they make embarrassing mistakes?

July 3, 2015

Gemma Storey

Crisis Management

brands, crisis management, customer service, reputation management, social media, Social Media Crisis, Twitter

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Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…

Anatomy of a crisis: LA Clippers

June 12, 2014

Gemma Storey

Brands, Crisis Management

brands, Communication, crisis management, fans, identity, reputation management, social media, social media crisis simulation tool

No Comments

It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was…

brands

Why brands need to focus on advocacy through action

Why storytelling is more than a buzzword

The pick of SXSW: bots, virtual reality and wearable technology

Are brands inherently political?

#SXSWi Round-up: PRCA Digital Group Podcast

Actions, Not Words, Build Reputation

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