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PR for SMEs

PR for start-ups: “Everything is marketing”

The new marketing I’ve just finished the book ‘Rework’ by Jason Fried and David Heinemeier Hansson, who started 37signals in 1999. It’s a great book – full of really good advice for people starting out or running their own businesses,…
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Crisis? What crisis?

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Crisis management is the phrase du jour in the eModeration / Carrot Communications camp at the moment. We’ve been workshopping our little socks off with brands and agencies who want help with preparing for a social media crisis. In the…
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The future of agencies

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This week, the PRCA organised a panel debate on the future of agencies, held at Hill & Knowlton in Soho Square. (The first obvious observation by many was that if the future of the PR looks anything like the panel,…
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