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Brands in social media: don’t create a crisis by ignoring trouble

folder_openBrands, Crisis Management, Online, Social Media
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Source: http://25.media.tumblr.com/tumblr_lcvdrw8VM61qbpky8o1_500.jpg   A customer comes into your flagship store, walks up to a member of staff and says that they’re having a problem with their latest purchase. It’s faulty and they want a refund. Does the employee: a.    Acknowledge…
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