engagement Archives - Carrot Communications

The great…disengagement?

January 19, 2022

dis-engaged, engagement, focus, hybrid working, Leadership, motivation, passion, purpose, virtual working, work/life balance

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I know it’s not exactly thrilling to hear about other people’s dreams, but I’m going to tell you about mine anyway, so buckle up. Last night, I dreamt that I was expected to be the lead actor in a play.…

Creating copy that connects with your personal brand

February 12, 2021

Gemma Storey

Comms

copywriting, engagement, personal brand, personality, , tone of voice

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There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are…

What can brands learn from the #nomakeupselfie campaign?

March 21, 2014

Gemma Storey

Brands,

brands, community management, creativity, engagement,

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You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all…

What makes a great speaker?

November 22, 2013

Gemma Storey

Comms

brands, engagement, reputation management, speaking

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I don’t usually go to conferences. I’m the introverted writer who prefers to squirrel herself away with a laptop in a room full of books, rather than, you know, sit in a room with hundreds of strangers. So 2013 has…

Do brands belong in Twitter Q&As?

November 1, 2013

Gemma Storey

Brands,

brands, engagement, reputation management, , , Twitter

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We’re always advising brands that they need to be open, honest and down to earth on social media. That there needs to be a real person behind the account responding to people as individuals and creating a connection with followers.…

Building online communities

September 24, 2013

Gemma Storey

brands, engagement, online communities, viral

2

While a significant proportion of you were tucked up in bed, I braved Sunday morning buses and tubes to attend the Guardian Masterclass on building online communities. It was a great day, packed with engaging and expert speakers. Joanna Geary’s…

Brands: creating a connection

July 16, 2013

Manhattan. “You’ll fall in love with it the moment you step off the plane.” They said. Well, no. Let’s not kid ourselves here, a seven hour flight across the Atlantic, followed by a two hour queue to get shouted at…

Active vs Passive voice

March 1, 2013

Gemma Storey

Comms, Copywriting

content, copywriting, engagement

2

As I posted this over on my blog earlier today, I realised that although written from a creative writing perspective, voice is something that copywriters also have to wrestle with. Advertising copywriters are use to writing punchy, direct prose, but…

Four Valentine’s campaigns that warmed our hearts

February 15, 2013

Gemma Storey

Brands,

brands, creativity, engagement, Facebook, Google+, Twitter, Valentine’s Day, YouTube

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Love it or loathe it, you certainly can’t get away from Valentine’s Day. Brands have come up with some cracking ways to celebrate the ‘special’ day and drive brand awareness. Here are four examples of campaigns that have caught my…

Six of the best social brand responses of 2012: part 2

January 15, 2013

Gemma Storey

Brands, Creativity in PR,

brands, community management, creativity, engagement, PR

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In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end…

engagement

The great…disengagement?

What makes a great speaker?

Brands: creating a connection

Active vs Passive voice

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