I’ve come to realise that writing – whether it be a book, an article or a short blog post – is a process beyond getting that first draft on the page. I used to think of it more like a…
There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are…
Digital Download Live gave attendees a lot to consider, especially when it comes to how artificial intelligence will affect the PR industry. Some think that AI spells doom for us all, while others dismiss it as a realistic threat. The…
I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in the book…
When you’re communicating online, words are the most important tool that you have. (Hark, is that a thousand designers screaming, “oh no they aren’t! “at their MacBooks? Well they are, so there.) It’s been argued that we get the least…
As I posted this over on my blog earlier today, I realised that although written from a creative writing perspective, voice is something that copywriters also have to wrestle with. Advertising copywriters are use to writing punchy, direct prose, but…
We’re social people. We love people to come to our blog and leave comments. But we’ll moderate all the comments people leave here before we post them, and we won’t post any comments that contain spam, hate language, racism, homophobia, language that we wouldn’t want our mothers to read, or are abusive in any way.