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community management

October in brand #fail: the inspired versus the insipid

person
Gemma Storey
folder_openBrands,
turned_in_not#FAIL, community management, customer service, , , reputation management
commentNo Comments
October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning…
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When Social Media Bites Back

Lessons from Rehearsing a Social Media Crisis

person
Gemma Storey
folder_openBrands, Crisis Management,
turned_in_notcommunity management, customer service, , reputation management, , ,
commentNo Comments
Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would…
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