#FAIL

#FAIL, Facebook, reputation management, , Twitter

This month, we look at coffee, planes, shopping and…bum parties?! Would you like corporation tax with that? Starbucks found itself in hot water this November (along with Amazon and Google), after the companies were invited to be grilled by the…

October in brand #fail: the inspired versus the insipid

November 2, 2012

Brands,

#FAIL, community management, customer service, engagement, Facebook, reputation management

October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning…

September in social #fail: the good, the bad and the ugly

October 4, 2012

Brands,

#FAIL, brands, crisis management,

2

An Unexpected Journey Ah, Apple. How I love your shiny, money-burning gadgets. How I fervently covert all the iPads and the MacBooks that I see flashed around by the cool crowd who are probably even now wondering, did she just…

August: four sexist brand #fails

September 3, 2012

#FAIL, brands, crisis management, customer reviews, reputation management, , Twitter

There must have been something in the water this August. Brands near and far were tripping over themselves be accused of sexism. Maybe some witnessed the brief national and social media anger that erupted over the Madhouse trousers back in…

July in reputation #fail: Thou shalt not insult thy customer

August 6, 2012

Brands,

#FAIL, #London2012, brands, Facebook, fans, reputation management, , Twitter

July was a monumental month of failure, with brands tripping over themselves to dis-please. Over in the UK we had the pleasure of Barclays, and its Facebook campaign featuring hapless Dan clashing mightily with its rate adjustment scandal. Then there’s…

June: Month of the FrooFroo

June 29, 2012

#FAIL, brands, crisis management, Facebook, reputation management, , Twitter

Clearly, I’ve missed out on some big language revolution here. Do grown women really use words like FrooFroo, noonoo and lala when talking about their genitalia? Femfresh seems to think so. Now, personally, I don’t find the brand’s choice of…

April #Fail: Disaster exploitation

May 4, 2012

Crisis Management,

#FAIL, brands, crisis management, reputation management,

You would think that common sense and decency would kick in here and that no brand would even dream of using a national disaster or traumatic event of any kind to promote its product – especially if said product was…

Mad March #Fails

April 2, 2012

#FAIL, brands, PR, reputation management,

This month we bring you a selection of international failure. One thing that we try to emphasis in our social media crisis training is that brands cannot isolate offline events from spreading to the virtual realm. It just takes one…

January 2012: The month in #FAIL

January 31, 2012