customer service

What can brands do when they make embarrassing mistakes?

What can brands do when they make embarrassing mistakes?

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate…
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October in brand #fail: the inspired versus the insipid

October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning…
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When Social Media Bites Back

Lessons from Rehearsing a Social Media Crisis

Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would…
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