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Are brands inherently political?

February 21, 2017

Gemma Storey

Brands

brands, Communication, issues, Leadership, politics, reputation management, values

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Last week, Mark Zuckerberg published his ‘Building Global Community’ open letter – or, as the BBC called it – his “manifesto to re-boot globalisation”. At first glance, it may seem hypocritical for the man who says he isn’t interested in…

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Are brands inherently political?

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