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Five ways to alienate your customers

March 5, 2013

Gemma Storey

Brands, Comms, Crisis Management,

brands, crisis management, interviews, reputation management

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The horsemeat scandal isn’t really about food safety, it’s about trust. How can people trust the food that they’re eating? How can the brands involved reassure consumers that they’re taking the issue seriously and doing everything in their power to…

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