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About Gemma Storey

Gemma is Carrot's copywriter and social media manager. She's a regular blogger for PR Examples. Find her on .

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Here are my most recent posts

Trust and PR: is PR dead?


I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in the book just seem like common sense to me. Why would anyone not want to run an […]

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What can brands do when they make embarrassing mistakes?

Response tweet

Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate word. This caused an issue earlier in the year when it was reported that Google […]

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Broken promises: what happens when brands let fans down?


Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It turns out that the developer, Rocksteady, worked with an external development partner for the PC port of the title, […]

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PR: it takes all sorts

early office view

Having just read Rebecca Reid’s experience of working for an unnamed public relations firm, I feel the need to give her points some consideration. First, it kind of goes without saying that the Telegraph article describes her experience, and that just because other people’s experiences may be different, it doesn’t invalidate her own. (Second, I […]

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Mindfulness at work: five ways it can help


Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help […]

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The slow death of productivity: work smarter, not harder


Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this […]

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Anatomy of a crisis: LA Clippers


It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted […]

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What can brands learn from the #nomakeupselfie campaign?

bad Facebook post

You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with […]

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