“I want to build my reputation, but I’ve been stung by PR agencies in the past.” Sound familiar? Sadly, I hear it a lot, particularly from SMEs and owner-managed businesses. I’m not in the business of PR-bashing – there are enough people out there doing that – and often when you probe a bit, the problem isn’t bad [...]
There’s a great Storify by Tia Fisher of eModeration (www.emoderation.com) that takes you through the social media crisis simulation we ran last week, which I’ve embedded below. [View the story "Social media crisis simulation workshop " on Storify]
We teamed up with eModeration, Kemp Little and Insignia Communications this week to host a social media crisis event at the Cabinet War Rooms. Around 50 people (mostly from brands, but there were one or two agency representatives as well) took part in a simulated social media crisis, using the software that Carrot and eModeration [...]
I went along to a Periscopix (a client) and Google event this week, to learn more about the converging world of search and social. I came away really fired up about the possibilities of Google+, and convinced about its importance to communicators. The whole event was (of course) streamed on Google+, and a recording available [...]
I received a sales call this morning. Names have been changed (mostly because I can’t remember the real ones). It was a lesson in how not to make a cold call, and it went something like this: Caller: Hello, my name’s Shelley-Ann and I work for SCZK-B Limited. Have you heard of us? Me: No, [...]
Sometimes we all get so bogged down with the day-to-day business of running client campaigns that we forget to take time out to think. To me, it’s as important (probably more so) as any other part of the job. There are so many distractions in the workplace today – constant monitoring of email, Facebook, Twitter, [...]
There’s been a lot of chat about whether PR needs to get more creative, after another ‘disappointing’ year at Cannes. Is PR as creative as advertising? I think it depends on your definition of creative, and whether your focus is to change, manage or build a reputation, or to win an award. Creative ideas aren’t [...]
