Archive by Author

About Kate Hartley

I run Carrot Communications, a PR and social communications agency that works with fast-growth companies; and runs social media simulations for big brands. My interest is in all areas of digital content and communications; and particularly in how to create conversations between brands and their customers, online.
 

  • flickr
  • googleplus
  • linkedin
  • twitter
  • youtube

Here are my most recent posts

PR for start-ups: “Everything is marketing”

PR for SMEs

I’ve just finished the book ‘Rework’ by Jason Fried and David Heinemeier Hansson, who started 37signals in 1999. It’s a great book – full of really good advice for people starting out or running their own businesses, and much more readable than many business books. There’s a lot in the book to shout about, but […]

0 Comments Read more »

PR for start-ups: getting ready to promote your business

PR for start-ups

Some of the smartest start-up businesses or SMEs we’ve worked with have understood the value that good PR can bring at an early stage of their business. But often they don’t know where to start. Here’s my list of 10 tips for PR for start-ups, and what you can do to get the best value […]

0 Comments Read more »

I have a…. vision statement

Dream

I’ve just watched a great video with Kevin Roberts, Saatchi & Saatchi’s CEO, where he is talking about leadership, culture, following your dreams and work/life integration (note: not balance). The most interesting thing I think, and one that has started me thinking differently, is his response to the question of how to share vision and […]

0 Comments Read more »

Rehearsing and managing a social media crisis

Rehearsing and managing a social media crisis - a white paper from Carrot Communications and eModeration

We’ve teamed up with eModeration, the co-creators of our social media simulator, to write a paper on how to rehearse and manage a social media crisis.   In it, we examine: The science of rehearsing – how our brains respond to social threats, and how six factors come into play that affect how the crisis […]

0 Comments Read more »

Rehearsing a social media crisis: talking direct to consumers

Crisis

We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media and crisis management to create a social media simulator. We did this because we both […]

0 Comments Read more »

PR for SMEs and start-ups: what to expect from a PR campaign

Building reputations: PR for SMEs

  “I want to build my reputation, but I’ve been stung by PR agencies in the past.” Sound familiar? Sadly, I hear it a lot, particularly from SMEs and owner-managed businesses. I’m not in the business of PR-bashing – there are enough people out there doing that – and often when you probe a bit, the problem isn’t bad […]

1 Comment Read more »

The Tale of the #HMVXFactorFiring

Author: Gemma Storey

1 Comment Read more »

More on last week’s crisis simulation

crisis event 038

There’s a great Storify by Tia Fisher of eModeration (www.emoderation.com) that takes you through the social media crisis simulation we ran last week, which I’ve embedded below. [View the story "Social media crisis simulation workshop " on Storify]

0 Comments Read more »