Carrot Communications

I’ve had a few very interesting meetings recently with a number of early-stage businesses, operating in fast-growth markets. The really positive thing for me is that they all really believe in the value of PR, and in what PR can do for early-stage or start-up businesses. PR can support fast growth businesses   You read [...]

We work a lot with fast-growth, often investor-backed businesses. So every few weeks we’ll be posting a blog on ‘PR for start ups’ that we hope will be useful to businesses looking to use PR to support their growth.We’re starting with the big one: why reputation matters to start-up businesses.     “Our product is [...]

Oh dear. I’ll bet that in the scale of things, innocuous (though popular) consumer brand Chapstick didn’t expect to find itself in the centre of a social media firestorm this week. I mean, it’s Chapstick, right? A useful, trustworthy, dependable, brand. What could it possibly do to upset people? Well, it could put a picture [...]

Social media’s getting a bit of a battering at the moment. David Cameron has said he is considering blocking access to social networks in situations where intelligence services are aware that they are being used to plot ‘disorder, violence and criminality’. (More than one of our red-top papers blamed Twitter for looting.) But social media [...]

I’ve been on Google+ for a short time now and I have to say I’ve found it hard to fit in working out why I need it more than (or as well as) Twitter / Facebook, at the moment. But I can see that it has some great advantages over Facebook: the ability to group [...]