Finally, after five days of backstage wrangling, Britain has a new Government. Rather than the Conservative victory that was predicted before the leadership debates, Britain has what is being described as a “progressive coalition” of Conservatives and Liberals and Gordon Brown has had to start looking for a new job.
Tory commentators and supporters have blamed the poor result on a weak campaign. Director of strategy, Steve Hilton, is being blamed for the poster campaign which was famously mocked all over the internet (and which he created on his laptop over Christmas), as well as the central “big society” message, that hadn’t even been tested. Meanwhile, Andy Colson, director of communications is being held responsible for pushing for Cameron to take part in the leadership debates which mainly served to raise the profile of the Lib Dems.
Okay, so the campaign could have been better, but they still achieved the most votes right? So it couldn’t have been that bad.
What we can learn