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digital PR

SodaStream takes the fight to social

January 31, 2013

Gemma Storey

Brands,

brands, digital PR, identity, reputation management, YouTube

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It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just…

Measuring digital: PRCA presentation

February 22, 2010

The PRCA invited me to give a short presentation for one of its series of ‘Expert Briefings’ yesterday, this time on measuring digital, hosted by Ketchum Pleon. Up in the firing line with me were Fernando Rizo, head of digital…

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Measuring digital: PRCA presentation

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