One Thing Women In PR Can’t Live Without
You see that picture, the pink one? That dear reader, is how I see the world, for I am a girl. Being a girl, I of course grew up playing with Barbie, changing the nappies of plastic babies, and…
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Rehearsing a social media crisis: talking direct to consumers
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We were in New York at the end of last month, running a series of social media crisis simulations and workshops for brands and agencies. Last year, Carrot and eModeration teamed up to combine our experience in PR, social media…
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PR for SMEs and start-ups: what to expect from a PR campaign
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“I want to build my reputation, but I’ve been stung by PR agencies in the past.” Sound familiar? Sadly, I hear it a lot, particularly from SMEs and owner-managed businesses. I’m not in the business of PR-bashing – there are enough…
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Why PR needs to get to grips with Google+
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I went along to a Periscopix (a client) and Google event this week, to learn more about the converging world of search and social. I came away really fired up about the possibilities of Google+, and convinced about its importance…
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Building thinking time into each day
folder_openCreativity in PR, PR
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Sometimes we all get so bogged down with the day-to-day business of running client campaigns that we forget to take time out to think. To me, it’s as important (probably more so) as any other part of the job. There…
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PR and creativity
There’s been a lot of chat about whether PR needs to get more creative, after another ‘disappointing’ year at Cannes. Is PR as creative as advertising? I think it depends on your definition of creative, and whether your focus is…
Read More PR for start-ups: the value of PR in the early stage of a business
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I’ve had a few very interesting meetings recently with a number of early-stage businesses, operating in fast-growth markets. The really positive thing for me is that they all really believe in the value of PR, and in what PR can…
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Why corporate mud-slinging doesn’t make for good PR
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Digging up dirt on competitors is rarely a good move, and this was beautifully illustrated with reports today that Facebook hired PR firm Burson-Marsteller to place negative stories about Google. There are so many reasons that this was a bad…
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